find what you’re not looking for

I once ordered a book about design with the title ‘I don’t know where I ‘m going but I want to be there’. The content itself is ok but it was the title that did it for me. If you can say that sentence to someone or yourself, for me it means that you have a curious mind. And curiosity for me equals creativity. Or vice versa. The title of this website is ‘Find what you’re not looking for’. It also has a contradiction between words and meaning. The space between contradiction and being consistent is filled with creating that open mind for people you meet, ideas that circle in your mind and images that present themselves. The curiosity to start with something and not knowing how it will end, with the confidence that the answer will come.

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